Once upon a coffee-fuelled brainstorm, a spark ignited and with it came Buddy, the no-nonsense creative with a gift for telling it like it is. Buddy isn’t your average agency type. Think less stiff suit, more sneakers and swagger; armed with quick wit, sharp instincts, and a heart bigger than their inbox.

Buddy was tired of the marketing world overflowing with fluff and empty metrics. Too many brands looked good but felt hollow, chasing clicks while losing their soul. Buddy knew there had to be a better way; a side where creativity meets courage, where strategy has heart, and where clients feel more like friends than line items.

So Buddy set out to build The Good Side. A place where brands get their sh*t together with a partner who tells the truth, stands in your corner, and creates with intention. Buddy shows up ready to challenge, listen, and make magic with purpose. They’re the friend who sends the perfect meme when you need a laugh, but also isn’t afraid to drop a truth bomb to push you forward.

Buddy’s mantra? “Turning brands into friends (and then we steal your fries).” Whether it’s helping a scrappy startup launch or guiding a legacy brand back to its groove, Buddy brings heart, hustle, and humour, the kind that makes the work meaningful and the journey actually fun.

Today, Buddy and The Good Side are flipping the script on traditional agencies, making marketing human again, one brand at a time. Because every brand deserves a creative ally who’s as real, warm, and bold as they are.

And the best part? They’re just getting started.